At WSV, we believe in trade not aid and therefore we ensure every step of our model includes an exchange of value.
The WSV Social Franchise
Our growing portfolio of three social franchises are designed with and for communities living on under $3 per day. The franchises rely on their strong brand image to establish micro-enterprises in communities run by local entrepreneurs. The micro-enterprises operate to provide fundamental products and services to communities, which is sustained by supporting the livelihoods of the entrepreneurs.
In order to be able to create widespread impact, a sustainable business model and utilise the existing partnerships that organisations have, these community focused brands operate on The WSV Social Franchise Model.
Organisations first purchase a license to utilise a particular brand and business model. An organisation can then establish the micro-enterprise models in the communities they work in.
We provide complete documentation and training on all steps of establishing and supporting the micro-enterprises; from conducting needs and impact assessments partners, to record keeping and formal customer feedback for the entrepreneurs. Please see below for more detail on the contents of the Social Franchise Pack or for a complete content list, please contact us.
Each brand offers a range of ongoing support, including; access to discounted suppliers, product and business developments, training programme development, network level and collaborative fundraising, shared learnings between communities and partners, improved systems and tools. A large amount of innovation occurs within the communities themselves, any such innovations are piloted in other communities then distributed throughout the network.
Pack 1 - Guides & Models
Pack 1 walks through everything required to set up a micro-enterprise. The main body consists of a step by step guide covering the steps to set up and successfully monitor a micro-enterprise. This pack also includes theories of change and a top level financial analysis of the micro-enterprise.
Pack 2 - Your toolkit
Pack 2 contains the training guides on conducting accurate assessments, including how to minimise the effects of bias. This pack also contains the assessments themselves specific to the micro-enterprise, and the databases used for analysing and interpreting the results.
Pack 3 - Micro-Enterprise Education Material
Pack 3 contains all the training material for the micro-enterprise and the trainers guides required to successfully teach the entrepreneurs. This covers everything from how to make any products, to the business and associated health education.
Pack 4 - Micro-Enterprise Operational Material
Pack 4 contains the marketing material, product user guides, business records, and formal customer feedback records.